RJ Jewelers

RJ Jewelers is a hidden gem based in Auburn, NY. For over 35 years, they've been a one-stop jewelry shop, offering in-house repairs, custom designs, and a vast selection of styles. This personalized touch sets them apart in the local market.

However, the company lacked a digital presence. This is where I stepped in. 

I gave their digital presence and branding a complete makeover, breathing new life into their online identity. Their website got a user-friendly refresh, while their social media pages sparkled with new weekly and engaging posts. Now, RJ Jewelers proudly showcases their beautiful pieces to the world!

Key Metrics

138% growth in followers on
​Facebook & Instagram.

942% increase in reviews on Facebook.

2,133% increase in unique website
visits ​after website refresh. 

Web & Social

• Difficult to navigate 
• Inconsistent design elements, messaging & theme
• Lacks SEO & meta descriptions
• Inaccurate brands & jewelry items
• Does not showcase in-store jewelry collection

• Low engagement across posts
• Content lacks consistent visuals and brand identity 
• Low quality photos
• Inconsistent posting

• User-friendly & optimized for mobile
• Clean, simple & refreshed theme to reflect brand identity
• SEO optimization 
• Detailed meta descriptions
• Pictures, prices & jewelry brands are clearly outlined

• Boosted engagement
• Cohesive & consistent visuals
• Branding is enhanced & eye-catching
• Copy is engaging & concise with SEO terms
• Mix of paid and organic media to maximize reach