In lieu of a final thesis, the Master's IMC Program at St. Bonaventure requires all students to complete a marketing plan for a client of their choice. This capstone is a fully fleshed out marketing campaign that I created for RJ Jewelers, a local jewelry store in my hometown of Auburn, NY. I began this project the day I started the IMC program in Jan. 2019 and saw it come to completion when I presented my final defense in Dec. 2020.
The plan that I created for RJ Jewelers was carefully crafted with primary research, thorough data, relevant digital marketing techniques, consistent visuals and storytelling. To this day, this project is one of my proudest accomplishments. To view it for yourself, feel free to click the button below!
The plan that I created for RJ Jewelers was carefully crafted with primary research, thorough data, relevant digital marketing techniques, consistent visuals and storytelling. To this day, this project is one of my proudest accomplishments. To view it for yourself, feel free to click the button below!