The power of words

From working in the newsroom, to a commercial real estate firm, and now a staffing agency, I have developed a portfolio that encapsulates my work as a storyteller.

Below you'll find copywriting work examples with direct links to read more.

Web & Blog Content

​Gen Z play a crucial role in mall rebound, reigniting the need for community-centered shopping experiences

Retail experts are saying that Gen Z'ers have played a crucial role in overall mall growth and their rebound in the past few years. This generation of young shoppers often expects instant gratification, which is a key reason they prefer in-store shopping. Read more. 

Brick-and-mortar retail shines on its own, without the gimmicks

In recent years, retailers have been testing out vast experiential elements to entertain shoppers and showcase brick-and-mortar stores in a new light. Little did they know, physical locations already did that on their own, without the gimmicks. Read more.

Canadian DTC brands collaborate to form alliances and grow brick-and-mortar retail experiences

Canadian direct-to-consumer brands like Mejuri, Fable, and Silk & Snow are forging unique partnerships to expand their reach and grow brick-and-mortar retail experiences. These retailers are working with others in the landscape that share similar values and a commitment to growth. Read more.

Retail’s recent transformations in brick-and-mortar has investors watching closely

Retail has changed, innovated and adapted new trends in a post-covid environment. Retail owners and operators in the industry are seeing flying colors – and investors are taking note. Read more.

7 Tips to Help you Prepare for Post-Grad Life

Graduation season is on the horizon, and we’re here to help you prepare for life post-grad. 
Before you walk across that stage, check out these 7 tips for success after graduation. Read more.

Our Guide to Crafting Compelling Job Descriptions

More times than not, a job description is the first thing a candidate will see when they are introduced to your company. Because of that, you’ll want to make a good first impression – especially if you want to stand out from the competition and attract top talent. Read more.

Feature Stories

Candle lighting ceremony outpours a sense of love and hope in the grieving process

Tim Sherlock lost a piece of him that he will never be able to get back. Read more.

Dream It Do It 500 brings together students with annual STEM competition

With an added Girl Scouts division and a little help from the Department of Physics, over 180 students across Western New York participated in the sixth annual Dream It Do It 500 competition. Read more.